Industries We Serve

At LAC Intermarketing, we understand that each industry has its unique characteristics, regulatory environments, and cultural considerations in Latin American markets.

Our 25+ years of experience have given us specialized insights across multiple sectors, allowing us to provide targeted research and strategic guidance that addresses the specific challenges and opportunities within each industry.

Healthcare & Pharmaceuticals

The pharmaceutical industry was our foundation, and it remains one of our core areas of expertise. Over the years, we’ve worked with 5 of the 10 largest global healthcare companies, developing deep understanding of:

  • Medical Professional Research: Physician attitude studies, prescribing behavior analysis, and medical conference insights

  • Patient Journey Mapping: Cultural factors affecting treatment compliance and healthcare decision-making

  • Market Access Strategy: Pricing research, reimbursement analysis, and stakeholder mapping

  • Clinical Trial Support: Patient recruitment strategies and cultural adaptation of clinical research protocols

Technology & Software

Understanding Digital Transformation in Latin America: The technology sector requires nuanced understanding of how digital adoption varies across Latin American markets, infrastructure considerations, and cultural attitudes toward innovation.

  • Digital Adoption Studies: Understanding how Latin American consumers and businesses adopt new technologies

  • Software Localization Research: Cultural adaptation requirements for B2B and B2C software solutions

  • Cybersecurity Awareness Studies: Enterprise and consumer attitudes toward digital security

  • E-commerce Behavior Analysis: Online purchasing patterns and payment preferences

  • Enterprise Technology Adoption: Decision-making processes in Latin American organizations

We help technology companies understand not just what features Latin American markets want, but how cultural factors influence technology adoption, implementation, and long-term success.

Consumer Goods & Retail

Consumer Behavior Expertise: Latin American consumer markets are characterized by strong family influences, brand loyalty patterns, and unique shopping behaviors that require specialized research approaches.

  • Shopper Journey Analysis: Understanding the complete path from awareness to purchase

  • Cultural Values Impact: How family, tradition, and social status influence buying decisions

  • Private Label vs. Brand Perception: Market dynamics between international brands and local alternatives

  • Product Innovation Research: Concept testing adapted to local tastes and preferences

  • Retail Channel Optimization: Traditional retail, modern trade, and e-commerce integration

Financial Services

Latin American financial markets present unique challenges including financial inclusion gaps, regulatory variations, and cultural attitudes toward banking and investment.

  • Banking Behavior Studies: Understanding how consumers choose and use financial institutions

  • Digital Banking Adoption: Mobile banking acceptance and usage patterns

  • Investment Attitude Research: Risk tolerance and investment preferences across socioeconomic segments

  • Insurance Market Analysis: Coverage gaps and product acceptance research

  • Financial Inclusion Studies: Reaching underbanked populations effectively

We understand how financial regulations vary across Latin American countries and how cultural factors like family financial decision-making affect market strategies.

Social Development & NGO Sector

Beyond commercial research, we’re passionate about supporting organizations working to improve social conditions across Latin America.

  • Program Impact Assessment: Measuring the effectiveness of social interventions

  • Community Needs Analysis: Understanding local priorities and challenges

  • Stakeholder Perception Studies: How communities view development organizations and programs

  • Policy Research: Public opinion on social policies and government programs

  • Beneficiary Satisfaction Studies: Understanding program recipient experiences

We bring academic rigor to social research while ensuring cultural sensitivity and community engagement in all our development sector projects.

Emerging Sectors

  • Renewable Energy: Public acceptance and adoption barriers

  • Cannabis Industry: Regulatory evolution and market potential

  • Gaming and Entertainment: Cultural preferences and market entry strategies

  • Biotechnology: Public perception and regulatory landscape research

  • Artificial Intelligence: Public perception, adoption barriers, and regulatory framework development

Why Industry Expertise Matters

Cultural Context is Everything

Generic research approaches often miss the cultural nuances that determine success or failure in Latin American markets. Our industry-specific expertise ensures that research questions, methodologies, and interpretations are culturally appropriate and business-relevant.

Regulatory Intelligence

Each industry faces unique regulatory environments across Latin American countries. Our experience helps clients navigate these complexities and understand how regulations affect market opportunities.

Competitive Landscape Understanding

We don’t just study consumers—we understand competitive dynamics, distribution channels, and market structures specific to each industry and country.

Stakeholder Network Access

Years of industry experience have built extensive networks of key opinion leaders, industry experts, and stakeholders who provide depth and credibility to our research.

Getting Started in Your Industry

Every industry presents unique opportunities and challenges in Latin American markets. Whether you’re planning market entry, optimizing existing strategies, or conducting academic research, our industry-specific expertise ensures you get insights that are both culturally accurate and strategically actionable.

Ready to explore opportunities in your sector?