Our Services

Bridging Global Strategies with Latin American Market Realities

At LAC Intermarketing, we understand that successful international expansion requires more than market data—it demands deep cultural understanding and the ability to adapt global strategies to local contexts. Our specialized services are designed to meet the unique needs of four distinct client segments, each receiving the personalized attention and cultural expertise that only a boutique consultancy can provide.

For International Companies

Market Research for Entry into Mexico/Latin America

  • Market Entry Feasibility Studies: Comprehensive analysis of market potential, competitive landscape, and entry barriers

  • Consumer Behavior Analysis: Deep dive into local purchasing patterns, decision-making processes, and cultural influences

  • Brand Positioning Research: Understanding how your brand will be perceived and positioned in Latin American markets

  • Pricing Strategy Studies: Elasticity analysis and competitive pricing research adapted to local economic conditions

Cultural Validation of Marketing Strategies

  • Message Testing and Adaptation: Ensuring your marketing communications resonate with local audiences

  • Cultural Sensitivity Assessment: Identifying potential cultural barriers or misunderstandings before market entry

  • Local Campaign Development: Creating marketing strategies that balance global brand consistency with local relevance

  • Product Concept Testing: Validating product features, packaging, and positioning for Latin American markets

Strategic Marketing Planning

  • Go-to-Market Strategy Development: Comprehensive planning for market entry and expansion

  • Distribution Channel Analysis: Identifying optimal routes to market and partnership opportunities

  • Competitive Intelligence: Ongoing monitoring of local competitors and market dynamics

  • Market Segmentation Studies: Identifying and profiling your most valuable customer segments

For International Research Agencies

Local Representation and Field Execution

  • Seamless Project Integration: Acting as your local arm while maintaining your methodology standards

  • Quality Fieldwork Management: Direct supervision of data collection with our own trained personnel

  • Real-time Project Monitoring: Daily updates and quality control throughout the research process

  • Cultural Context Interpretation: Adding local insights to enhance the value of your global research

Methodological Adaptation to Local Contexts

  • Survey Design Adaptation: Modifying questionnaires and research instruments for cultural appropriateness

  • Sampling Strategy Optimization: Ensuring representative samples within Latin American market specificities

  • Qualitative Research Facilitation: Focus groups and in-depth interviews conducted with cultural sensitivity

  • Data Analysis and Interpretation: Statistical analysis enhanced with cultural context and local market knowledge

Mexican/Latin American Components of Multi-Country Studies

  • Standardized Methodology Implementation: Consistent execution that maintains global comparability

  • Local Market Expertise: Adding depth and context to international research projects

  • Rapid Turnaround Capabilities: Flexible execution to meet tight international project timelines

  • Integrated Reporting: Results presented in formats that seamlessly integrate with global findings

For NGOs and International Organizations

Public Opinion Research on Social Issues

  • Policy Impact Assessment: Measuring public attitudes toward social programs and policy initiatives

  • Community Needs Assessment: Understanding local priorities and social challenges

  • Stakeholder Perception Studies: Analyzing how different groups view your organization and initiatives

  • Social Program Evaluation: Pre and post-implementation research to measure program effectiveness

Development and Impact Studies

  • Baseline Studies: Establishing benchmarks for program evaluation and impact measurement

  • Longitudinal Research: Tracking changes in attitudes, behaviors, and conditions over time

  • Beneficiary Satisfaction Research: Understanding program recipient experiences and outcomes

  • Cross-Cultural Comparison Studies: Comparative research across different regions or populations

Specialized Social Research

  • Electoral and Political Opinion Research: Understanding voting intentions, candidate perception, and political trends

  • Public Health Research: Studies on health behaviors, program acceptance, and community health needs

  • Education Sector Research: Analyzing educational needs, program effectiveness, and stakeholder perspectives

  • Social Innovation Studies: Research supporting the development and evaluation of innovative social programs

For Academic Institutions

Cross-Cultural Research Design and Implementation

  • Methodology Development: Creating research designs that ensure cultural validity and international comparability

  • IRB Compliance Support: Assisting with ethical review processes and regulatory requirements

  • Collaborative Research Partnerships: Joint research projects with Mexican and Latin American institutions

  • Data Collection Services: High-quality fieldwork meeting academic rigor standards

Academic Research Support

  • Faculty Research Collaboration: Partnership opportunities for international comparative studies

  • Multi-Country Study Coordination: Managing the Latin American components of global academic research

  • Peer Review Quality Assurance: Research conducted to standards suitable for academic publication

  • Graduate Student Research Support: Assistance with thesis and dissertation research requiring Mexican data

Knowledge Transfer and Training

  • Research Methodology Workshops: Training on Latin American research contexts and cultural considerations

  • Academic Conference Presentations: Sharing research findings at national and international academic forums

  • Publication Support: Assistance with preparing research for academic publication

  • Student Exchange Program Development: Creating opportunities for international academic collaboration

Our Methodologies

Qualitative Research

Focus Groups

Traditional and online focus groups with specialized moderation for cultural insights

In-Depth Interviews

Executive and consumer interviews designed for deep understanding

Ethnographic Studies

Immersive research to understand cultural contexts and behaviors

Expert Panels

Structured discussions with industry leaders and opinion influencers

Quantitative Research

Surveys and Polls

Online, telephone, and face-to-face data collection with rigorous sampling

Statistical Analysis

Advanced analytics using SPSS, R, and specialized research software

Tracking Studies

Continuous monitoring of brand awareness, market share, and consumer attitudes

Experimental Design

Controlled studies to test hypotheses and measure causal relationships

Mixed Methods Research

Sequential Explanatory Design

Quantitative research followed by qualitative exploration

Concurrent Triangulation

Simultaneous qualitative and quantitative data collection for comprehensive insights

Transformative Framework

Research designed to create positive social change

Pragmatic Approach

Method selection based on research questions and practical considerations

Specialized Techniques

Neuromarketing Applications

Physiological measurement techniques for deeper consumer insights

Digital Analytics Integration

Combining traditional research with digital behavior analysis

Cultural Mapping

Systematic analysis of cultural factors affecting market behavior

Predictive Modeling

Advanced statistical techniques for forecasting market trends

Why Choose Our Services?

International Standards, Local Expertise

Our methodologies meet international research standards while incorporating the nuanced understanding that comes from 25+ years of experience in Latin American markets

Cultural Translation Capability

We don’t just collect data—we interpret it within the cultural context that gives it meaning, helping you understand not just what is happening, but why it’s happening

Flexible, Responsive Service

Our boutique structure allows us to adapt quickly to changing project needs and provide the flexibility that large organizations require

Ready to Get Started?

Every successful international strategy begins with understanding local markets. Whether you’re planning market entry, validating existing strategies, or conducting academic research, LAC Intermarketing provides the cultural expertise and methodological rigor you need.